You don’t have to burn your business to the ground to make it better.
What if, instead, you made minor adjustments for maximum impact?
Calibrate is a virtual 4-day workshop designed to take stock of where you are, eliminate inefficiencies, and refine your strategy to make the moves that count the most for your growth.
For driven entrepreneurs who want a GPS to help navigate to where to go next.
CALIBRATE WEEK: LIVE 1-HOUR ZOOM SESSIONS MONDAY, OCT 21st THROUGH THURSDAY, OCTOBER 24th AT 2:00 PM ET.
The slightest deviation in your course can actually leave you miles from where you want to be.
THE SECRET? MAKING SMALL COURSE CORRECTIONS ALONG THE WAY.
Calibrate helps you do just that—assess where you are, fine-tune your approach, and make the minor adjustments needed to ensure you're heading exactly where you want to go, with less effort and more clarity.
“Calibrate helped me tune in to changes that took minimal effort but vastly improved my customer experience, allowing me to charge more and upgrade my clients to the next package with ease. This acceleration would have slid by another year without Calibrate.”
—MARIANNE, SUCCESS COACH
INTRODUCING
Calibrate
MINOR ADJUSTMENTS FOR MAXIMUM IMPACT
A 4-day live virtual workshop to help you pinpoint the specific moves you need to reach the next level in your business with fewer bumps in the road.
CALIBRATE WEEK: LIVE 1-HOUR ZOOM SESSIONS MONDAY, OCT 21st THROUGH THURSDAY, OCTOBER 24th AT 2:00 PM ET.
$197
“I had a website sitting unfinished for months, just waiting for the “right” moment. But after going through Calibrate, I finally found the nudge I needed to bring it to life. Maci and Mariana’s guidance helped me realize that everything I needed was already there—I couldn't see how close I was to the finish line until I did this work. ”
—CLARE CLARK
This is the checkpoint you need to ensure your efforts are still paying off, every day.
IT’S THE SAME PROCESS WE FALL BACK ON TO OUTLAST AND OUTSMART THE STATS!
In Calibrate, you’ll—
Develop a crystal clear picture of your business as it stands today
Finesse what is working instead of trying to force what is not working
Identify the best direction to take and the actions that will move you forward
Tap into assets already at your disposal and maximize their potential
Clear the path to achieve your biggest goals with more ease and support
LET’S BREAK IT DOWN
Here's How You'll Take Action During Calibrate:
DAY ONE: OCT 21st
INVENTORY
Collect your wins, missed opportunities, and data to reflect on your year.
You’ll start closing the chapter on 2024 and look toward 2025 with a full understanding of where your business sits right now.
An accurate reading of where you start will help you map out your journey.
DAY TWO: OCT 22nd
LEVERAGE
Lean into what worked well this year and identify untapped resources already at your fingertips. You'll likely uncover a treasure trove of assets.
Discover where there's more juice to be squeezed and identify any gaps that need to be filled.
DAY THREE: OCT 23rd
OPTIMIZE or PIVOT
Check-in with how you want to feel and how you want to operate your business to make sure it's aligned with YOUR desires and not someone else's.
By focusing on what matters most to you, you'll free yourself from templated business models made for the masses and create the business of your dreams.
DAY FOUR: OCT 24th
ACTIVATE
Ensure your work in Calibrate is put into action with a step-by-step plan for what’s next in your business.
You’ll anticipate and prepare for low motivation and gather resources to lean on when you feel weary.
"This completely changed my business. Everything got better after I made the changes I discovered during Calibrate. I work more efficiently than ever now!"
—GEMMA, INTERIOR DESIGNER
MEET YOUR MENTORS
Maci Wescott
COPYWRITER & MARKETING STRATEGIST
Producing copy and marketing solutions for 250+ client launches has taught me that combining data with the human experience lays the foundation for sustainable success.
Most business owners run on auto-pilot, prioritizing new ventures while leaving money on the table with what’s already working well.
Growing your revenue, audience, and impact is easier when every move is designed to streamline your forward motion.
Mariana Durst
BRAND & MESSAGING STRATEGIST
As a multi-passionate serial entrepreneur specializing in helping fine artists sell their art online through story-driven copy and design, I understand the challenges of building a business that honors your creative process and generates income without burning out.
By leaving behind the one-size-fits-all prescribed path to success, you can cultivate an impactful brand that allows you to grow with intention and work in alignment with your personal strengths and energy.
50% of businesses fail by year five. Not because they didn’t work hard or set big goals, but because they didn’t make the right adjustments when it mattered.
It’s time to cut the noise, fine-tune your approach, and make the smart shifts that drive lasting growth.
Q: What if you spent just one week mapping out the minor actions that would have the maximum impact on your growth and sustainability?
A: With that roadmap in hand, you’ll strut into the next few months, dedicating your energy to what matters most and clearing the path for growth.
READY TO ROLL?
Here's How It Works
1
ENROLL
Claim your seat for the workshop by clicking the button below, filling in your details, and making a payment. *Be among the first ten registrations and receive Maci’s guide to writing your 5-Point Manifesto.
2
PREPARE
You'll receive the Calibrate Workbook 24 hours before the workshop. Print it out or set it up on your tablet using your favorite note-taking app (ours is GoodNotes). You can use this workbook any time you need to Calibrate in the future too!
3
CALIBRATE
Join our live virtual workshops on Zoom from 2-3 pm ET (or watch the recording). We’ll show you how to make the most of your Calibrate experience and get ahead each day. At the end of the week you’ll have a clear action plan to move forward with fewer headaches and missteps along the way.
Frequently Asked Questions
Q: I’m too busy to add one more thing. Will this workshop just overwhelm me?
A: We get it—you’re busy running an empire. That’s why Calibrate is designed to help you simplify, not complicate. It’s not about adding more to your plate; it’s about clearing the clutter and focusing on what actually works. You’ll walk away with more clarity, not more tasks.
Q: What if I can’t keep up with the live sessions?
A: No problem. You’ll get a replay link to the recordings of our calls that you can watch for to 2 weeks after Calibrate week is finished. We want to motivate you to take action and not let this baby collect digital dust.
Q: I’m already successful. Do I really need this?
A: You’ve come this far, GREAT! But even the most successful businesses need regular course corrections. Think of it as the maintenance that ensures you’re staying on track. Calibrate helps you fine-tune your strategy, so you can meet your goals with less effort and avoid unnecessary detours that waste time and energy. After all, getting where you want to go efficiently is just as important as reaching the destination.
Q: I’m not sure this will work for my industry.
A: If you run a business, and you’ve been doing it solo for the most part—no matter the industry—you need a solid foundation. Calibrate isn’t about trendy tactics; it’s about building a strategy that’s adaptable and effective, no matter what you do.
Q: How much time do I need to set aside for this?
A: One hour on four days for the live workshop, and whatever time you need to take action after our calls. That’s it. Each session is designed to give you actionable insights without dragging things out. You’ll spend less time spinning your wheels and more time doing what works.
Q: What if I’m just not ready right now?
A: Waiting might sound tempting, but the longer you operate with misaligned strategies, the more you risk stalling your growth. Calibrate now so you can build the future you want without the guesswork.
Q: So after I Calibrate, what’s next?
A: You can pull out your Calibrate workbook once or twice a year and go through the process yourself. Or, if you are looking for extended mentorship from us and join a community of other visionaries like you, you can join us inside the Growth Capsule.